LOS ANGELES, Calif.– Volkswagen of America, Inc., long recognized for its relevance in pop culture, will participate in TOYS, a pop surrealist art exhibit in honor of Hot Wheels® 40th Anniversary.  More than 40 of the most famous pop surrealist artists from around the globe have created customized 1:18 scale Hot Wheels® Volkswagen buses, all donated by Volkswagen. The exhibition kicks off today with an exclusive media and VIP preview at Gallery 1988 in Los Angeles.
“We are excited to take part in an innovative exhibit that pays tribute to artistic creativity and individuality, while benefitting a worthwhile cause,†said Mya Walters, Lifestyle Public Relations Manager for Volkswagen. “It is a pleasure to partner with a brand that brings inspiration and excitement to fans of all ages and we are happy to help celebrate Hot Wheels® incredible 40-year milestone.â€
Forty of most notable artists were given white die-cast Hot Wheels® Volkswagen buses to customize specifically for this exhibit.   Each VW bus will be individually showcased and priced between $300 and $5,500 USD. A portion of the proceeds will be donated to the Children Affected by AIDS Foundation (CAAF). Participating artists, whose work comes to life on a VW bus, include Tokidoki, Greg Simkins, John David Horvath, Jon Burgerman and husband and wife team Brandt Peters and Kathie Olivias.